The Association of Independent Commercial Producers (AICP) has announced an inaugural program honoring innovative work in screen-based integration of branded content, to take place June 9, 2003 at the MoMA Gramercy Theatre, 127 East 23rd Street, as part of the 12th Annual AICP Show & Brand Integration Honors.

The AICP Brand Integration Honors, chaired by H. Mitchell Kanner of Integrated Entertainment Partners, LLC, (IEP), is the first program of its kind to recognize the creative product that results from the fusion of advertising and entertainment, and to highlight the innovative screen-based campaigns being generated that demonstrate this