Portland, Oregon-based Happy Hour Entertainment has delivered a 30-second cel-animated television spot for RealNetworks RealOne NBAPass online media subscription service. The spot, entitled TIMMY, features a sports-inept boy with a computer for a head, who becomes very popular because of his classmates can watch NBA highlights through RealOnes NBA Inside Ticket on his noggin. Working with advertising agency Publicis-Seattle, Happy Hour completed the entire spot, from character development to editing, during a tight two-week period.

This project has been a great opportunity for our creative team to exhibit its talents in yet another medium, said Happy Hour exec producer, Erik Vignau. The creative and execution was a perfect fit for the story developed by the agency.

While the deadline was breakneck, we had an awesome time working with Cal and Julie conceiving and animating our hero, Timmy, explains director, Mike Wellins. The animation style was perfect for Timmy. The staccato style complimented the feeling of Timmys awkward moments.

Happy Hour credits include Wellins, Vignau; Stephen Bailey, compositing and Jamie Haggerty from Stray Voltage, sound design; downstream, final mix and online. Publicis-Seattle credits include Shanna Colombelli-Silva, producer; Cal Macallister, copywriter; and Julie Machen, art director.

Founded in 2001, Happy Hour Entertainment is a boutique character animation company, utilizing an international network of talent to produce animation for TV and film. Recently, Happy Hour has delivered projects for Grey Advertising, Publicis Mid-America, Posnick & Kolker and TBWA Chiat/Day. For more information, visit www.happyhour-entertainment.com.