Press Release from Trace Pictures

TRACE recently completed the on-air rebrand for TVOKids.

Trace worked closely with TVOKids to create a 3D character based identity package that reflects their educational mandate with a playful and contemporary flair. Trace took the approach that TVOkids is about the interaction between the screen, kids and families - its not just about the high quality educational programming offered by TVOKids but also about the linear channel as a starting point for a range of activities.

"TVOKids caters to a variety of age groups" explains Justin Stephenson, Sr. Creative Director of Trace Pictures. "We essentially needed to create a series of interlinking brand stories between the pre-school block, the school-age block, TVOParents and the TVOKids umbrella brand. It was an exciting challenge and we're all thrilled with the end result."

"The time line was tight!" explains Executive Producer, Trisha Emerson. "We had just wrapped up our PBS Kids Sprout refresh before jumping on TVOKids.  For Sprout, we had a year to complete the full package, for TVOKids, we had about 10 weeks. It was a whirl wind but we're quite proud of it and everyone at TVOKids is excited with the new package".

To view the TVOKids on-air rebrand package, click the link below:

http://www.traceserver.com/dropbox/Presentations/TVOkids_Press/TVOkids_P...

Credits for Trace Pictures:

Justin Stephenson, Sr. Creative Director

Trisha Emerson, Executive Producer

Stacey O'Connor - Sr. Producer

Daniel Luna - Associate Creative Director, Lead Designer

Sheree Stephenson - Sr. Designer

Yaniv Fridman – Sr. Designer/Animator

Alex Krivoi - Sr. 3D Animator

Bill Davidson - 3D Modeler and Animator

Shrinkala Sharma – 3D Animator

Music – Tom Third

Heather Neville - Production Manager

Paul Maifrini - Studio Tech Co-ordinator

ABOUT TRACE PICTURES:

Trace is a design firm and a full service production company working in live action and all forms of animation. Most recent clients include Nickelodeon, Digitas, DDB NY, Tribal, Nicktoons, The Hive, Showtime, Cartoon Network, Versus, Leo Burnett, Strawberry Frog, National Geographic Channel, Astral, Corus, PBS Kids Sprout, Worldways, Fox Sports Net, WE TV, and many more.