Innovation Crush: Joel Zwick, Steve Sunshine Talk Storytelling

Entertainment legends discuss undying principles of storytelling, building relationships, and how audiences have changed.

Director Joel Zwick and producer Steve Sunshine are legends in the entertainment business. Classic storytellers, the two have helmed legendary projects ranging from Laverne & Shirley and Mork and Mindy to Webster, Full House, My Big Fat Greek Wedding, EXTRA, Shake It Up! and more, touching over 1,000 episodes of television and dozens of films in their careers.

Innovation Crush, a podcast series hosted by Chris Denson that explores innovations in technology, marketing and entertainment, features Zwick and Sunshine on Innovation Crush #51: Name Dropping, Networking and Crowdfunding. The hilarious duo discuss undying principles of storytelling, building relationships, and how audiences have changed. Plus they give an exclusive breakdown of the hitman musical Serrano, which the pair is crowdfunding via Indiegogo. Give it a listen, below:

Source: Innovation Crush

Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.