Due to the unprecedented success of the first SMS (short message service) meets TV seminar held recently in Amsterdam, Van Dusseldorp & Partners in cooperation with DISCOP will be holding a second SMS meets TV seminar. The marriage of SMS and TV programming is one of the latest success stories of media convergence. SMS is now creating value of its own and quickly becoming the focus around which original programming concepts are designed and developed. This seminar will build on the proceedings of the successful first SMS meets TV event and will provide a more in-depth examination of this exciting market place.Some questions and issues to be addressed will include: developments of new content formats and revenue generation from users, the evolution of SMS entertainment markets, new directions by dynamic concept developers, ways SMS has driven the creation of television offerings and more.Whether you attended the initial SMS meets TV event in Amsterdam or you are simply a newcomer, this event is not to be missed!
