The Advertising In Games West brings together advertising agencies, leading brands, game companies and technology companies for the first time. The forum identifies and examines the opportunities and pitfalls in the use of advertising in videogames and provides a unique assessment of the driving forces that are shaping this market. The conference program features pioneers and practitioners from both the agency/client and game developer perspectives and will provide critical information on how advertising can add realism and revenue for new games and offers insights on the range of options and ROI available when considering games as a new medium.
Speakers include:* Guy Bendov, co-founder, evp business development, Double Fusion* Brandon Berger, senior strategist, Digital Innovation, OgilvyInteractive* Mike Cassidy, CEO, Xfire* Bill Clifford, gm of Advertising Platforms, WildTangent, Inc* Paula Cuneo, corporate alliances & business development, Activision Inc.* Mitchell Davis, ceo, Massive Inc.* Michael Dowling, gm, Nielsen Interactive Ent.* Jonathan Epstein, agent, games and interactive group, United Talent Agency* Curt Feldman, senior editor, news, GameSpot* Dan Ferguson, co-founder and creative director, Blockdot/Kewlbox.com* Anita Frazier, entertainment industry analyst, NPD Group* Mike Goodman, senior analyst, Yankee Group* Darren Herman, founder/cco, IGA Partners* Stuart Kieland, business development manager, Microsoft Game Studios* Garry Kitchen, ceo/president, Skyworks Technologies* Mark Long, co-ceo, Zombie Studios* Nicholas Longano, cmo, Massive Inc.* Tomas Melian, vp, integrated marketing, Vivendi Universal Games* Saneel Radia, director of integration, SMG Play* Julie Shumaker, national director of sales, videogame advertising, Electronic Arts* Lee Uniacke, vp advertising sales, Shockwave.com* Mike Vorhaus, managing director, Frank N. Magid Associates, Inc.
More information can be found at www.advertisingingames.com/west/index.html.
