Going Green is about conserving the environment, and promoting sustainable development that meets the needs of the present without compromising the ability of future generations to meet their own needs. Hollywood leadership has recently announced Going Green initiatives to conserve the environment and to influence public opinions -- in development of TV, film, cable and music programming; and in implementing environmentally sensitive policies in running day-to -day business operations. This event is the first conference specifically addressing environmental issues for the entertainment industry in a cooperative spirit encouraging collaboration and innovation. For more information, visit www.ihollywoodforum.com.