ACCLAIM ENTERTAINMENT INC., a leading worldwide interactive entertainment
company, has appointed JAY ANDRONACO as manager of public relations and
BRADFORD W. LOUCKS as vice president of sales. Andronaco will oversee
public relations initiatives for Acclaim's recently announced Extreme
Championship Wrestling (ECW) license, including the launch of the first
video game title on February 17, 2000, ECW HARDCORE REVOLUTION. In
addition, Andronaco will manage media relation initiatives for select
Acclaim Sports titles. Prior to Acclaim, Andronaco was manager, marketing
communications/media relations for World Wrestling Federation
Entertainment, Inc. He managed all aspects of communications, marketing and
promotional programs for WWF properties, including pay-per-view,
television, live events, special events/projects, new media and the WWF
stars. He also managed sports marketing affairs with professional sports
organizations and headed the fan services department. Loucks will helm
Acclaim's North America sales and distribution organization, including
managing key accounts, expanding into new markets, and building Acclaim's
sales team to maximize company revenue and market share growth. Most
recently, Loucks served as regional vice president and general manager for
the New Jersey region of the Coca-Cola Bottling Company of New York where
he lead the region to record sales, profit and market share results.
Previously, Loucks was regional vice president and general manager of the
Mid-South Region, where he grew profits 35 percent and increased sales 22
percent to $350 million.
Rick DeMott
Animation World Network
Creator of Rick's Flicks Picks
