Adobe Systems Inc. announced that the next version of Adobe Production Studio, the integrated video and audio post-production tool set that is part of the Creative Suite family, will be available for both the Macintosh and Windows platforms. Film, video and web professionals using Adobe After Effects, Adobe Photoshop and Adobe Illustrator on the Mac will soon be able to use Adobe Premiere Pro, Adobe Encore DVD and Adobe Soundbooth -- all key components of an upcoming revision to Adobe Production Studio. The software will have its first public demonstration during the Macworld 2007 Conference and Exhibition at The Moscone Center in San Francisco, Jan. 9-12, 2007, (Booth 901).
"Our customers wanted all the components in Adobe Production Studio to be available on both the Macintosh and Windows platforms," said John Loiacono, svp of creative solutions business unit at Adobe. "We listened and believe that an innovative new cross-platform video suite, anchored by powerhouse releases of Adobe Photoshop, Adobe Premiere Pro and Adobe After Effects, will really shake up the industry."
Adobe Production Studio creates a post-production workflow enabling creative professionals to move smoothly between the full range of post-production tasks. The product combines Adobe's award-winning applications, including Adobe After Effects for compositing, effects and animation, Adobe Premiere Pro for non-linear editing, Adobe Encore DVD for DVD authoring, Adobe Photoshop, Adobe Illustrator, as well as the time-saving workflow enhancements offered by Adobe Dynamic Link. Dynamic Link eliminates the need for rendering when moving motion graphics and visual effects from Adobe After Effects to the realtime HD, SD and DV editing environment in Adobe Premiere Pro and Adobe Encore DVD.
Adobe Soundbooth is designed to enable creative professionals to produce high-quality audio. Offering the ability to quickly record, edit and customize audio and music for Web and video production, Adobe Soundbooth makes the delivery of pristine sound tracks fast and efficient. Adobe Soundbooth will take the place of Adobe Audition in the next version of Adobe Production Studio. Adobe Audition will continue to be developed for audio professionals as a stand-alone product for Windows.
"At Turner Studios Post, we are constantly modifying our workflows to gain the greatest efficiency while maintaining the highest quality and most creative end results for our clients," said Ken Brady, director of technical operations at Turner Broadcasting Atlanta. "Supporting all of the Turner Entertainment Networks means we have to remain flexible and, most importantly, productive. Adobe Production Studio coming to the Apple platform moves us one step closer toward realizing an internal goal of having just one workstation per editing suite, with all of the creative tools available that our operators need. The tight integration of the components in Production Studio is a model that our editors really enjoy."
The next version of Adobe Production Studio for Macintosh and Windows is expected to be available in mid-2007. Adobe Production Studio as well as Adobe Premiere Pro, Adobe Encore DVD, and Adobe Soundbooth will be available for Intel-based Macintosh computers; the next releases of Adobe After Effects, Adobe Photoshop, and Adobe Illustrator will be offered as Universal Binaries for the Macintosh. Adobe Production Studio and all its components will continue to be available for the Windows platform.
For more information, visit www.adobe.com.
Bill Desowitz, former editor of VFXWorld, is currently the Crafts Editor of IndieWire.
