Bazooka Joe Getting a New Look

Bazooka Joe, the 60-year old bubble gum chewing American Icon, is getting a makeover courtesy of some of the most talented illustrators across the globe and his devoted fans! Bazooka Candy Brands, a division of Topps, has tapped four top artists who have worked with some of the biggest studios in the world, including DreamWorks Animation and Nickelodeon Animation Studios, to help develop potential new looks for Bazooka Joe.  Designs will be shared weekly via bazookajoe.com, where fans will be able to weigh in and vote for their favorite.  Additionally, fans that visit the site can also enter for a chance to win one-of-a-kind Joe branded gear such as gaming consoles, skate decks and more using codes found in their Bazooka wrappers or by sending a self-address stamped envelope to a designated address.  The promotion closes May 31^st. The re-imagined Bazooka Joe will be unveiled in June - with new comics, featuring the new Joe and new jokes, to follow later this year. 

Nicole Rivera, Senior Brand Manager, Bazooka Candy Brands said, “Bazooka Joe is an American Icon and important part of our brand’s heritage.  Over the past two years, as we have evolved the brand, consumers have responded – and sales have surged.  Reimagining Bazooka Joe was the ultimate step in the Bazooka brand revitalization and we expect to see continued growth and excitement as a result.  And honestly, who better to help us than our loyal Bazooka Bubble Gum fans?”

To assist with Bazooka Joe’s refresh, Bazooka Candy Brands is working with a diverse group of impressive illustrators-- Benjamin Balistreri (How to Train Your Dragon), Robert Lilly (Nickelodeon Animation Studios),  Ben Reynolds (mobile Games for Ghostbusters and Monster Pet Shop) and Victor Instrasomnbat  (Clockwork Animation) who will sketch potential new looks for Bazooka Joe.  Each of the artists, who were selected for their talent and their Bazooka Joe fandom, have been sketching several exciting versions that introduce Bazooka Joe to a new generation while capturing his fun and energetic personality.

The search for the Bazooka Joe’s new look is supported by a national broadcast campaign that launched last month, digital promotion, and social promotion.  Bazooka Bubble Gum is currently available at retailers nationwide.

Bazooka Bubble Gum is part of Bazooka Candy Brands popular confectionery portfolio that includes Ring Pop, Ring Pop Gummies, Ring Pop Sours, Juicy Drop Gummies, Juicy Drop Taffy, Juicy Drop Pop, and Baby Bottle Pop.

Source: The Topps Company