biscuit filmworks directors Matt Dilmore, Noam Murro, Christopher Riggert and Aaron Stoller help brands stand out during Super Bowl XLIX.
biscuit filmworks director Noam Murro directed “Boston Tea Party” for Turbo Tax via Wieden + Kennedy.
Avocados from Mexico went topical with “First Draft Ever,” directed by Matt Dilmore. The spot presents the ‘first draft ever’ with each country choosing indigenous animals and plants as their respective draft picks, featuring commentary by Jerry Rice and Doug Flutie. Almost every animal featured in the spot is real – including the lion, which aptly marked its territory the second its feet hit the soundstage. In total 16 animals were filmed over a two-day shoot.
Noam Murro’s “Boston Tea Party” for Turbo Tax capitalizes on the presence of the New England Patriots in the big game with its Boston Tea Party-inspired spot. The spots presents a comedic take on the Boston Tea Party, and ponders what the outcome of this historic event would have looked like if filing taxes was free.
“All-Powerless” for Mophie, directed by Christopher Riggert, offers a tongue-in-cheek glimpse at the end of days, spurred by God’s cell phone battery running out of juice. The action-packed shoot featured real hyenas and an explosive ‘burning bush’ that was an actual dead tree filled with fuel and exploded on set.
In “Because Burrito!” and “Wrong Order” for GrubHub, both directed by Aaron Stoller, customers avoid food delivery errors thanks to GrubHub’s online ordering service. While no food was harmed in the making of “Because Burrito!”, many innocent people on set were bitch-slapped by flying burritos; the spot has already amassed well over 1 million views on YouTube. Stoller also directed “K9”, “Spa” and “Jury”, for a campaign promoting Comcast’s Xfinity service.
“We love the diversity of the Super Bowl work this year; we have spots for first time advertisers, and some really funny, phenomenal creative in the mix,” said Shawn Lacy, managing director, biscuit filmworks. “We’re very proud of this year’s work and loved seeing these spots—along with the platters of wings and seven layer dip—during the game.”
Source: biscuit filmworks
Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.
