Cineplex Ent. to Add Two New IMAX Digital Systems

IMAX Corporation (TSX:IMX) (NYSE:IMAX) and Cineplex Entertainment (TSX:CGX) today announced an agreement to install two new digital IMAX theatre systems, to be located in London, Ontario, at SilverCity London Cinemas, and in Victoria, British Columbia, at SilverCity Victoria Cinemas.

Press Release from IMAX Corporation

TORONTO, Sep 20, 2011 (GlobeNewswire via COMTEX) -- IMAX Corporation (TSX:IMX) (NYSE:IMAX) and Cineplex Entertainment (TSX:CGX) today announced an agreement to install two new digital IMAX theatre systems, to be located in London, Ontario, at SilverCity London Cinemas, and in Victoria, British Columbia, at SilverCity Victoria Cinemas. Both theatres are slated to open in December 2011. This agreement follows an earlier deal between the two companies for three new IMAX theatres, announced in May 2011, and brings Cineplex's total commitment to 14 IMAX theatres to be in operation by year-end 2011.

"Our IMAX theatres have always been very well received by our theatre guests," said Ellis Jacob, President and CEO, Cineplex Entertainment. "We are pleased to extend the premium IMAX Experience(R) to Cineplex guests in London and Victoria. Now these communities can enjoy Hollywood movies when presented in the IMAX format the same day they are released in other traditional formats."

"Our global brand, unsurpassed technology and exciting film slate translate into box office results for our exhibitors," said Richard L. Gelfond, CEO of IMAX Corporation. "We are proud of our longstanding partnership with Cineplex, Canada's largest exhibitor."

IMAX's digital projection system delivers The IMAX Experience and helps drive profitability for studios, exhibitors and IMAX theatres by eliminating the need for film prints, increasing program flexibility and ultimately increasing the number of movies shown on IMAX screens. The system can run both IMAX and IMAX(R) 3D presentations.

About Cineplex Entertainment

Cineplex Inc. ("Cineplex") is the largest motion picture exhibitor in Canada and owns, leases or has a joint-venture interest in 130 theatres with 1,351 screens serving approximately 70 million guests annually. Headquartered in Toronto, Canada, Cineplex operates theatres from British Columbia to Quebec and is the exclusive provider of UltraAVX(TM) and the largest exhibitor of digital, 3D and IMAX projection technologies in the country. Proudly Canadian and with a workforce of approximately 10,000 employees, the company operates the following top tier brands: Cineplex Odeon, Galaxy, Famous Players, Colossus, Coliseum, SilverCity, Cinema City and Scotiabank Theatres. Cineplex shares trade on the Toronto Stock Exchange (TSX) under the symbol "CGX". For more information, visit www.cineplex.com.

About IMAX Corporation

IMAX Corporation is one of the world's leading entertainment and technology companies, specializing in the creation and delivery of premium, awe-inspiring entertainment experiences. With a growing suite of cutting-edge motion picture and sound technologies, and a globally recognized entertainment brand, IMAX is singularly situated at the convergence of the entertainment industry, innovation and the digital media world. The industry's top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and as such, the IMAX network is among the most important and successful theatrical distribution platforms for major event films around the globe. The Company's new digital projection and sound systems - combined with a growing blockbuster film slate - are fueling the rapid expansion of the IMAX network in established markets such as North America, Western Europe, and Japan, as well as emerging markets such as China and Russia. IMAX theaters deliver the world's best cinematic presentations using proprietary IMAX(R), IMAX 3D(R), and IMAX DMR (Digital Re-Mastering) technologies. IMAX DMR enables virtually any motion picture to be transformed into the unparalleled image and sound quality of The IMAX Experience.

IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo and Shanghai.

As of June 30, 2011, there were 560 IMAX theatres (417 commercial multiplex, 25 commercial destination and 118 institutional) operating in 46 countries.