Go, Nickelodeon, Go, at Licensing Show

Nickelodeon & Viacom Consumer Products comes to Licensing Show, June 20-22, 2006, at the Javits Center in New York City, with a hit-driven roster and expanded licensing programs for its newest hits including AVATAR, THE BACKYARDIGANS and GO, DIEGO, GO! Nickelodeon & Viacom Consumer Products will be located at Booth #1317.

Nickelodeon & Viacom Consumer Products will also announce plans for merchandising THE WONDER PETS!, the hit show on Nick Jr. that regularly ranks among the top three preschool shows on commercial television.

"We are thrilled to come to licensing show this year with our largest roster of hits ever," said Leigh Anne Brodsky, president, Nickelodeon & Viacom Consumer Products. "The recent ratings success of THE BACKYARDIGANS, GO, DIEGO, GO!, AVATAR and THE WONDER PETS! proves that kids and parents are already enchanted with these new characters, ensuring these properties will have exciting licensing programs alongside established Nickelodeon home-runs like DORA and SPONGEBOB," she said noting that Nickelodeon owns all six of the top six preschool programs on commercial television for kids.

Also being offered for merchandising opportunities are three releases from Nickelodeon Movies, which includes NACHO LIBRE, BARNYARD and CHARLOTTE'S WEB.

"Nickelodeon is a part of kid's lives across multiple entertainment platforms and Nickelodeon Movies' rich slate of releases, including NACHO LIBRE, BARNYARD and CHARLOTTE'S WEB, showcases some incredible talent and extraordinary stories," added Brodsky. "We're thrilled to share these exciting properties with licensing partners in the months ahead they each offer unique product opportunities."

Highlights from Nick Jr. & Nickelodeon at this year's Licensing Show include:

THE BACKYARDIGANSTHE BACKYARDIGANS recently had a highly successful consumer products debut with colorful apparel, cuddle pillows, bedding, home video and music. Fall 2006 will see the launch of products across all categories at mass retailers.

BLUE'S CLUES/BLUE'S ROOMBLUE'S CLUES has seen continued success with its book, home video/DVD, toy, accessories, interactive and apparel licensing programs. In 2007 Nickelodeon will launch a new season of Nick Jr.'s BLUE'S CLUES spinoff series BLUE'S ROOM and an exclusive line of learning and development toys.

DORA THE EXPLORERWith the #1 Q-Score among moms of kids 2-5, DORA products are favorites of moms as well as kids. In 2006, DORA THE EXPLORER will continue to introduce a variety of new products across the globe.

GO, DIEGO, GO!While viewership evenly splits between boys and girls, upcoming consumer products launches will be boy-targeted. The first DVD release, DIEGO'S DINOSAUR RESCUE, had strong immediate sales. Products launching in fall 2006 include toys, books, stationary, and DVDs. Plans for 2007 include a GO, DIEGO, GO! live tour which will connect with fans from coast-to-coast.

LAZYTOWNIn keeping with the theme of encouraging physical activity, licensed products for LAZYTOWN include activity toys and get-up-and-move CDs and DVDs.

THE WONDER PETS!Every episode of THE WONDER PETS! is an original mini-operetta filled with world music influences suited to the locale of the day's adventure. The music on the series is written and developed by some of Broadway's top talent and each episode is recorded with a live orchestra. The new property and its adorable characters are a perfect fit for younger boys and girls, particularly two to three year-olds. Consumer products will launch in spring 2007.

AVATAR: THE LAST AIRBENDERAVATAR's Consumer Products program, based on the show's fantastical world and unique martial-arts inspired "bending" moves launched this spring with a collectible trading card game from Upper Deck and DVDs created by Nickelodeon Home Ent. and distributed by Paramount Home Ent. This fall, consumers can expect new action toys, building sets, videogames and books.

SPONGEBOB SQUAREPANTSIn the months ahead, SPONGEBOB SQUAREPANTS will launch new products including toys, interactive games, packaged goods, apparel and special DVDs.

BARNYARDIn BARNYARD, the secret lives of farm animals are finally revealed. The launch of the film includes a videogame from THQ and a book from Simon & Schuster. The property is also set to become a Nickelodeon television series in 2007.

CHARLOTTE'S WEBProduct tie-ins include boutique apparel, plush, books and interactive products. The film will also have a strongly supported DVD launch in 2007.

NACHO LIBREThe film launches with an apparel and soft-goods exclusive at Hot Topic along with posters and calendars at Spencer Gifts. Expanded product offerings are expected in conjunction with the DVD release for Holiday 2006.

Nickelodeon & Viacom Consumer Products manages the world's third largest licensing business for Nick Jr., Nickelodeon, Paramount Pictures, Comedy Central, MTVN Intl and Spike TV.

Nickelodeon, now in its 27th year, is the #1 entertainment brand for kids. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 89 million households and has been the number-one-rated basic cable network for ten consecutive years.