IMAX Corp. and Warner Bros. Pictures announced that HAPPY FEET: THE IMAX EXPERIENCE has grossed $10.6 million since premiering on Nov. 17. The film animated by Animal Logic opened on 79 domestic IMAX screens and will ultimately play on a total of 28 international IMAX screens. HAPPY FEET has been digitally re-mastered with proprietary IMAX DMR (Digital Re-mastering) technology. The film's total worldwide gross in both conventional and IMAX theaters is now nearly $200 million.
"We are very pleased with the film's strong performance in both conventional and IMAX theaters," said Dan Fellman, president of Domestic Distribution at Warner Bros. Pictures. "IMAX is, once again, proving its theaters perform especially well during the holidays."
"The combination of HAPPY FEET and The IMAX Experience has clearly captured the hearts of moviegoers this holiday season," said Greg Foster, chairman and president, IMAX Filmed Ent. "We are thrilled that the film has already reached this milestone in IMAX theaters."
Founded in 1967, IMAX Corp. (www.imax.com) is one of the world's leading entertainment technology companies and the newest distribution window for Hollywood films. IMAX delivers some of the world's best cinematic presentations using proprietary IMAX, IMAX 3-D and IMAX DMR technology. IMAX DMR (Digital Re-mastering) makes it possible for virtually any 35mm film to be transformed into the unparalleled image and sound quality of The IMAX Experience. As of Sept. 30, 2006, there were 280 IMAX theaters operating in 40 countries.
Bill Desowitz, former editor of VFXWorld, is currently the Crafts Editor of IndieWire.
