Paramount Pictures and Marvel Ent. today announced that a prime advertising spot for Marvel Studios' highly-anticipated IRON MAN feature will air during Super Bowl XLII on Sunday Feb. 3, 2008. Marvel.com will tease the spot on Feb. 1 and, following its TV debut at approximately 4:30 pm PST, the ad will be available on Apple.com, Marvel.com, and the official IRON MAN website at IronManMovie.com. Additional sites, including Yahoo Sports! and ESPN.com, will carry the ad the following day.
Oscar nominee Robert Downey Jr. stars as Tony Stark/Iron Man in the story of a kidnapped billionaire industrialist and genius inventor who builds a high-tech suit of armor and escapes captivity. The action-adventure co-stars Gwyneth Paltrow, Jeff Bridges, Terrence Howard and Shaun Toub. The film is directed by Jon Favreau from a screenplay by Mark Fergus & Hawk Ostby and Art Marcum & Matt Holloway, produced by Avi Arad and Kevin Feige. The executive producers are Louis D'Esposito, Peter Billingsley, Jon Favreau, Ari Arad, Stan Lee and David Maisel. The film opens in theaters on May 2, 2008.
