Coming to major OTT platforms, content app will include over 1000 videos aimed at a broad audience, including popular franchises such as ‘LEGO Jurassic World’ and ‘LEGO Marvel.’
MENLO PARK, CA and SINGAPORE – Video distribution company, Future Today, has partnered with The LEGO Group, to launch of The LEGO Channel, a free COPPA-compliant content app for children available across all major OTT streaming platforms. The channel will feature over 1,000 videos with a unique offering of content, ranging in genres and animation styles to appeal to a broad audience. Programming will include popular properties such as content from LEGO Ninjago, LEGO Friends, LEGO City, and specials from franchises such as LEGO Jurassic World, LEGO MARVEL.
Fans will also find content such as LEGO Designer Set Reviews, which bring them into the world of LEGO designers and builders to get tips on how to build like a pro, and the LEGO Group’s own YouTube show Rebrickulous, where the crew gets absolutely ridiculous with LEGO bricks. No rules, no instructions, just fun and antics that showing what can be built beyond the box.
“The LEGO Group’s mission is to inspire and develop the builders of tomorrow,” commented LEGO director of global content, Jay Shah. “With the launch of The LEGO Channel, we can reach even more kids who will connect through some really fun and engaging content to inspire creativity, imagination, and learning.”
“The LEGO brand is known by practically every parent and child in the U.S. and Canada and they have created an incredible and memorable programming franchise amassing fans everywhere over the last 80 plus years,” added Future Today co-founder, Vikrant Mathur. “We are honored to work with them to deliver their impressive library of content to kids everywhere via the major platforms where kids are today.”
Source: Future Today
