Mattel Announces ‘Barbie: A Touch of Magic’ Animated Series

The all-new 3DCG show follows the adventure of Malibu Barbie and Brooklyn Barbie as they find and protect a baby Pegasus; Netflix debut set for September 14.

Mattel Inc. has just announced that Barbie will return to Malibu with the new 3DCG animated series, Barbie: A Touch of Magic, premiering September 14 on Netflix. As Barbie “Malibu” Roberts and Barbie “Brooklyn” Roberts forge new friendships and embark on mystical adventures at the shore, they soon discover that magic and fantasy fill every corner of their world.

In the series, Barbie and Barbie stumble upon a strange baby horse and work together to find where their new friend came from. They soon discover that the little creature, named Peggy, is a baby Pegasus, sent to Malibu on a mysterious mission. Barbie and Barbie must look to their friends and family to help keep their new friend safe from the clutches of Rocki, a magical being with her own mystical agenda.

When Barbie: A Touch of Magic debuts this fall, it will mark a return to the series environment introduced in 2018’s Barbie DreamHouse Adventures, with Barbie and Barbie interacting with many of the same friends and places seen in the 2018 series. The series also features all new, original music.

Season 1 of Barbie: A Touch of Magic consists of 13 22-minute episodes and will premiere on Netflix in the U.S. as well as on Pop (UK), SuperRTL (Germany), Cartoonito & Boing (Italy), Minimax (Eastern Europe), with additional broadcast and streaming partners to be announced.

“More than ever before, Barbie is a cultural phenomenon, showcasing the brand’s global message that anybody can be anything through content that consistently appeals to the creativity and wonder within our worldwide audience,” said Alex Godfrey, Vice President of Content Distribution, Mattel Television. “Our animated Netflix content has always been a focal point for the reinvigoration of the Barbie brand, and A Touch of Magic promises to bring the same level of fantasy fans have enjoyed in our previous series and specials to the forefront once again by delivering all new adventures focused on fun, friendship and all things Barbie.”