New character and creature group to offer MPC Advertising’s proprietary ACE animated character engine tool for character-driven storytelling across a range of digital platforms.
LONDON -- Having already established itself as the leading character and creature animation studio, MPC has now launched MPC Life, a new character and creature group within the global MPC Advertising team.
This follows many years of outstanding character and creature work culminating in the recent multi-award winning TV, VR and social campaign for John Lewis “Buster the Boxer,” and BAFTA and Oscar wins for The Jungle Book.
Responding to growing demand from brands to create 3D characters that don’t just live on the big screen and work with companies such as John Lewis and Rubicon Exotic, the new offer provides brands and advertising agencies direct access to exclusive tools, technology, talent and expertise for designing and creating the best character and creature work. The group will focus not only on TV advertising but also character-driven storytelling across a range of digital platforms.
Clients will have the opportunity to extend their campaign and license MPC Advertising’s proprietary real-time animation tool ACE (Animated Character Engine), giving clients full control of their animated assets to develop short form animated videos within minutes, ideal for real-time communications and social media.
“Everybody loves animated characters and creatures, but perhaps particularly advertisers given the increased effectiveness they bring -- when designed and animated well, of course,” said MPC Advertising managing director Graham Bird. “Our experience in this field may be unrivalled, however we constantly strive to find new and exciting ways to innovate further. We believe setting up a dedicated team of people to do just that, will bring our clients even closer to the talent, technology, craft and ultimately magic that goes into bringing these amazing characters and creatures to life.”
Source: MPC
Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.
