Genius Brands International names PBS Distribution as home entertainment licensing partner for the ‘Baby Genius’ library.
“PBS Distribution is the perfect partner to help us re-launch Baby Genius entertainment and significantly expand retail distribution of its substantial catalogue of songs and videos throughout the U.S. and Canada,” said Moynihan Heyward. “With our shared commitment to providing quality entertainment, we look forward to reintroducing this quality line of entertainment for toddlers, which will include refreshed content, as well as lots of new material that will be introduced early next year.”
“Baby Genius has an evergreen catalogue of classic nursery rhymes, learning songs, holiday songs, and so much more that fills an ongoing demand from parents who are always looking for entertainment that inspires and enriches,” said Ries. “The Baby Genius brand reflects the level of content we wish to represent, and we look forward to working the Genius Brands’ team to introduce the brand to an all new generation of toddlers.”
Earlier this year, Genius Brands International unveiled fun and fresh updates to the Baby Genius signature characters designed by celebrated artist and self-described professional doodler Todd Goldman as part of an overall brand re-launch that includes new designs, new products, and new entertainment. With a powerful distribution partner such as PBS Distribution, the company expects to dramatically increase distribution and retail sales of this popular and evergreen content at all major retail outlets.
Source: Genius Brands International, Inc.
Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.
