International Duplication Centre , a New York City-based digital post-production and new media facility, has acquired Phoenix Productions.
A new fully integrated production, creative motion branding and post-production division, Air Station, will be headed by Chris Phoenix.
Phoenix Productions has specialized in consulting for magazine publishing companies expanding their brands to the web through video and rich media programming and advertising.
Phoenix Productions clients include Wenner Media, Hearst Corporation, Conde Nast, Dennis Publishing, Montblanc, Kuma Games and Virgin Records.
The company recently worked with Busboy Productions to develop motion branding for Comedy Central's upcoming series IMPORTANT THINGSwith Demetri Martin.
IDC CEO and President, Marcy Gilbert will also serve as Air Station's CEO. Air Station is in the process of expanding its facilities to include eight editing and motion graphic/animation rooms, including Final Cut, Avid, Pro Tools, Combustion, After Effects and Shake.
Air Station's inaugural project, a series of 10-second HD spots for Verizon, SAP, Cartier, Rolex and Marriott Hotels, will be unveiled by Avid during NAB 2008.
These HD motion advertisements, are quickly replacing static posters in airports, including JFK and LAX.
