RealD 3D, the global leader in 3D, continued its innovations in 3D cinema at the ShoWest film conference with spectacular demonstrations of its RealD XL larger-screen technology, which allows RealD's next-generation 3D experience to reach screens over 60 feet wide with a single projector.
RealD XL was first unveiled at the November 5, 2007 premiere of Paramount Pictures' BEOWULF in Los Angeles.
On Tuesday, DreamWorks Animation chairman and CEO Jeffrey Katzenberg presented a sneak preview of the studio's MONSTERS VS. ALIENS (releasing March 27, 2009 through Paramount) along with a special 3D clip of DreamWorks's 2D summer film KUNG FU PANDA, both in RealD 3D, at the Paris Las Vegas Theatre Des Arts.
The clips were shown on the Des Arts' 60-foot screen utilizing RealD XL with a single DLP projector and impressed nearly 2,000 convention-goers with the depth, clarity, and color of the 3D visuals.
Wednesday at ShoWest, New Line Cinema and RealD screened New Line's summer tentpole, JOURNEY TO THE CENTER OF THE EARTH 3D (releasing July 11, 2008), also at the Theatre Des Arts, in RealD 3D utilizing RealD XL.
RealD XL will be available as a component of the RealD 3D system for larger theaters in late 2008.
RealD's next-generation technology, deployed across the world's largest 3D platform in 24 countries, provides a stunningly realistic viewing experience beyond the usual concepts of 3D cinema.
