RENEGADE ANIMATION created their third in a series of 30-second Trix Yogurt
spots for New York-based ad agency Saatchi & Saatchi. The spot starts out
with a group of sad kids in a black & white colored world until they taste
Trix Yogurt. They use their spoons as magic wands to paint the world in
bright colors. The cel animated spot was directed by Darrell Van Citters
and produced by Jeff Poehlmann of Johnson Burnett Productions.