SHOWTIME will launch a newadvertising campaign for the network's exclusive, weekly online seriesWHIRLGIRL, which premiered on SHO.com in February 1999. The new campaign,designed in-house by SHOWTIME's Red Group led by Showtime Networks'Executive Vice President, Creative & Marketing Len Fogge, will debut inprint, outdoor, and on the world wide web in August. Valued atapproximately US$1 million, the campaign will run through October 1999. Togenerate greater awareness of WhirlGirl, the network will target nationalpublications including SPIN, WIZARD, ELECTRONIC GAMING MONTHLY and DETAILS.In addition, the campaign will include advertising on billboards, commuterrail, telephone kiosks and bus shelters, in New York, Los Angeles, Atlanta,Chicago, Dallas, Denver, and San Francisco. Several super-sized ads willalso be placed on prominent buildings in highly trafficked areas. ShowtimeNetworks Inc. acquired the online rights to the futuristic Web-basedscience fiction series from Visionary Media LLC. The WhirlGirl seriesfeatures the adventures of Kia Cross, a 21st century, 20-something, freedomfighter, who reluctantly becomes the focal point of a revolution toliberate the virtual universe from a tyrannical media-tech empire calledZone Werks. New episodes of WhirlGirl debut on SHO.com every Friday at 1:00PM (ET). SHO.com is the Internet service of Showtime Networks Inc. (SNI).SNI, which is a wholly-owned subsidiary of Viacom Inc., owns the premiumtelevision networks SHOWTIME, THE MOVIE CHANNEL and FLIX. SNI also operatesand manages the premium television network SUNDANCE CHANNEL, which is ownedby SNI, Robert Redford, and Universal Studios, Inc.
To learn more about WhirlGirl and Visionary Media read Lee Dannacher's "TheBig Apple's Silicon Valley" in the August 1999 issue of Animation WorldMagazine.
