Kellogg's Froot Loops spokesman Toucan Sam comes to life with help from
Santa Monica-based SIMEX STUDIOS for a new spot entitled "Time Flies." The
spot highlights the new 2000 Marshmallow Blasted Froot Loops by blasting
Toucan Sam through the air with an explosion of marshmallow "2s". SimEx
produced the spot for ad agency Leo Burnett of Chicago. The SimEx team on
the commercial was animation producer Christina Cox, animation director
Jean Perramon, live-action producer Bob McGinness and live-action director
Nick Bates.