Rob DiFondi of New York-based Sound Lounge mixes the killer sounds of crashing cars and scraping metal for NASCAR and Nationwide Insurance. As the speeding vehicles race around the track, every bang and bump is documented by a popup that displays what will need to be replaced in order to fix the damage. We can almost smell the beer and gasoline as we become up close and personal fans of the racing death traps in all their screeching, crushing, clanking, spinning, crunching glory.
View the spot at www. www.soundlounge.com or www.trustcollective.com.
Credits:
Client: Nationwide InsuranceSpot Title: NO BRAINERAir Date: April 2008
Agency: Wieden+Kennedy NYExecutive Creative Directors: Todd Waterbury and Kevin ProudfootCreative Directors: John Parker and Derek BarnesArt Director: Joel ArzuCopywriter: Luke BehrendsHead of Production: Gary KriegAgency Producer: Kelly Dage
Editorial: JOINT EditorialEditor: Andrew RobertsonPost Producer: Sasha HirschfeldEP: Gary Krieg
Telecine/Online/Conform: The MILLColorist: Damien Van Der CruyssenArtist: Jeff Robbins
Graphics: PerceptionArtist: John LePore
Music: GOING HOME AGAIN, VanderbuilteComposer: Nathaniel Boggess
Audio Post: Sound LoungeMixer: Rob DiFondi
