Genius Brands International partners with Mills Entertainment to create and produce live show based on the new multi-platform children’s entertainment property; national tour showcases original music from industry legend Ron Fair.
BEVERLY HILLS, CA -- Genius Brands International, Inc. (GBI) a global brand management company providing entertaining and enriching content for toddlers to tweens, has licensed Mills Entertainment the rights to create and produce a live show based on the multimedia entertainment brand, Thomas Edison’s Secret Lab. Included is an all-new animated series airing on public stations across the US and on GBI’s new Kid Genius channel on Comcast’s Xfinity on Demand platform.
The Thomas Edison’s Secret Lab live show will incorporate an array of original music created, written and produced by music industry legend Ron Fair and his singer-songwriter-wife Stefanie Fair, as well as the characters and themes of the series and all the engaging elements that demonstrates to kids how much fun science can be. Tour booking will be handled exclusively through the Brad Simon Organization (BSO). The show is anticipated to run in major cities across the country in 2017.
“Our mission for Thomas Edison’s Secret Lab is to help kids discover how much fun science can be through comedy, hijinks, adventure and music that kids can relate to, and the live show created by Mills Entertainment will bring the series to life on stage with stories and original music from Ron and Stefanie Fair,” commented Stone Newman, President, GBI. “We are excited to extend the fun of Thomas Edison’s Secret Lab beyond the series with this truly unique experience, as well as the dozens of new products hitting retail next year.”
“At Mills Entertainment, we have a long history of partnering with leading brands to create exciting content for young viewers,” says Michael Mills, President of Mills Entertainment. “We are excited to work with Genius Brands on bringing Thomas Edison’s Secret Lab to audiences across North America. The show’s winning combination of original music, legendary characters and STEM curriculum make this a prime property for the live space.”
“We look forward to offering Thomas Edison’s Secret Lab Live to theaters and audiences across North America,” says Brad Simon, President of the Brad Simon Organization. “The live stage adaptation of this highly engaging STEM-based TV series is sure to resonate with parents, teachers and children.”
In addition to the launch of the Thomas Edison’s Secret Lab series this fall and live show in fall 2016, GBI will also debut a new toy line from Master Toy Partner Wicked Cool Toys in fall 2016, as well as mobile, apps, games, activity kits, apparel, publishing, and in-school curriculum program next year.
The series is created and produced by GBI in association with Georgia Public Broadcasting and is distributed by American Public Television (APT).
Source: Genius Brands International, Inc.
Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.
