Watch: New ‘Bad Driver’s Club’ PSAs
RK Venture and Toronto-based animator Joren Cull use absurdist humor to make clear that driving under the influence is no laughing matter, in their deceptively silly animated campaign for NMDOT.
RK Venture and Toronto-based animator Joren Cull use absurdist humor to make clear that driving under the influence is no laughing matter, in their deceptively silly animated campaign for NMDOT.
Design studio Brigade produced three spots for the New Mexico Dept of Transportation; crayon-like drawings were used, along with narration by children, to graphically illustrate what can result from dangerous driving - all seen from a child’s point of view.