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Tagged With: Sega

Sega Headline News

SEGA Announces Promotions

Press Release from SEGA

SAN FRANCISCO & LONDON - (June 18, 2009) - SEGA of America, Inc., and SEGA Europe Ltd., today announced a series of management promotions that will further unite SEGA's global markets to drive growth.

Effective today, the longstanding leader of SEGA's videogame business, Mr. Naoya Tsurumi, will assume worldwide responsibility for SEGA's Consumer Business, incorporating SEGA of Japan, SEGA of America and SEGA of Europe.

Sega Headline News

Details Released On New Aliens vs. Predator Game

Press Release from SEGA of America, Inc. and SEGA Europe Ltd.

SAN FRANCISCO AND LONDON (May 20, 2009) -- SEGA of America, Inc. and SEGA Europe Ltd. today reveal more details surrounding the much-anticipated next-gen FPS game, ALIENS VS. PREDATOR (working title). It will be the first title launched in SEGA's forthcoming series of ALIENS games licensed from Twentieth Century Fox Licensing & Merchandising (Fox Licensing).

Sega Headline News

Cory Haynes Joins SEGA Corporation's SEUI Group as COO & President

Press Release from SEGA Entertainment U.S.A. Inc.

GLENDALE, Calif. -- SEGA Entertainment U.S.A. Inc. (SEUI) today announces the hiring of Cory Haynes as its COO & President. Mr. Haynes will assume his new position on April 22nd, 2009. Mr. Haynes formerly held the position of Vice President of Amusement/Midway Operations for Dave and Buster's Inc, and brings over 26 years of experience in the location-based amusement and gaming industry to SEUI. Mr. Haynes will manage SEUI's operations and drive strategic growth opportunities in North America.

Sega Headline News

SEGA Announces New Aliens vs. Predator Game

SEGA of America, SEGA Europe and Twentieth Century Fox Licensing & Merchandising have revealed new details of their increasing portfolio of upcoming games based on Twentieth Century Fox's ALIENS universe.

SEGA will publish an all-new ALIENS VS. PREDATOR (working title) game in early 2010. The game is currently in development with independent developer Rebellion, creators of the original 1999 ALIENS VERSUS PREDATOR; a legendary title that went on to define an entire generation of multiplayer gaming.

Sega Headline News

SEGA Launches New Community And Gaming Site

SEGA Europe and SEGA of America have launched PlaySEGA, a completely new SEGA experience for all types of gaming and social networking fans. PlaySEGA is based at www.PlaySEGA.com and is a mini web game portal with a selection of arcade, word, card, puzzle, quiz, Sonic and sports titles, which are available now and free to all PC and Mac users.

Sega Headline News

SEGA Purchases New Unreal Engine 3 License

SEGA of America has extended its relationship with Epic Games by signing a new Unreal Engine 3 licensing deal for an unannounced, cross-platform game.

SEGA entered into its original licensing agreement to develop multiple titles with Unreal Engine 3 in May 2007. Details of the project in development will be released at a later date.

Sega Headline News

Sega Broadens Game Offerings on Steam

By Rick DeMott | Wednesday, November 28, 2007 at 12:00am

Sega and Valve announced an agreement to deliver a lineup of new Sega titles to customers around the world via Steam, the leading online platform for PC games. The new available games include UNIVERSE AT WAR: EARTH ASSAULT, THE GOLDEN COMPASS, SEGA RALLY REVO, SEGA REVO, WORLDWIDE SOCCER MANAGER, FUTBOL MANAGER and more. In addition to the new games, Sega titles previously released on Steam to customers in North America, such as MEDIEVAL II: TOTAL WAR and ROME: TOTAL WAR, are now available to Steam gamers in Europe and most of the world.

Sega Headline News

SEGA Seals Unreal Deal, Updates on Trio of Upcoming Titles

SEGA of America and SEGA Europe Ltd. announced a licensing agreement with Epic Games to adopt the Unreal Engine 3 for use in several upcoming projects being developed in North America. This comes on the heals of SEGA's announcements regarding three of its upcoming titles in development, which include GHOST SQUAD for Wii, CONDEMNED 2: BLOODSHOT for Xbox 360 and PlayStation 3 and PHANTASY STAR UNIVERSE: AMBITION OF THE ILLUMINUS for Xbox 360, PlayStation 2 and PC.

Sega Headline News

SEGA To Create Captain America, Hulk & Thor Games

Marvel Ent. Inc., SEGA Europe Ltd and SEGA of America Inc. have expanded their relationship to include the rights to develop and distribute games inspired by Marvel's franchises -- CAPTAIN AMERICA, THE INCREDIBLE HULK and THOR. Through the exclusive, multi-year global licensing agreement, SEGA will create titles for console, handheld and PC platforms based upon both the classic comicbooks and planned feature film adaptations of these superheroes.

Sega Headline News

Berman Returns to TMS Post

Andrew Berman, a 20-year veteran of the entertainment industry has returned to TMS Ent. as evp/gm of TMS Ent. USA Inc. TMS Ent. Ltd. (TMS), is an affiliate of videogame giant SEGA Corp. in Japan and is one of the largest and most prolific anime producers and distributors in the world today.

Berman oversees the North American operations for TMS. His responsibilities include sales and marketing of an expansive animation library, as well as further expanding the existing business of TMS and SEGA Corp. relating to entertainment programming.

Alien Headline News

SEGA & Fox to Hunt Alien Videogames Together

SEGA of America Inc., SEGA Europe Ltd. and 20th Century Fox Licensing & Merchandising announced a worldwide exclusive agreement to bring game content based on the critically-acclaimed ALIEN film franchise to next-generation gaming systems. Multiple titles, including a first-person shooter and a role-playing game, are in pre-production with the first to be released in 2009.

Marvel Headline News

Marvel Issues Q3 Report, Looks Forward to Iron Man

Marvel Ent. initiated financial guidance for 2007 and revised its financial guidance for 2006. The financial guidance was provided in conjunction with the reporting of operating results for the third quarter and nine-month periods ended Sept. 30, 2006.

For Q3 2006, Marvel reported net income of $13.2 million, or $0.16 per diluted share, net of a $0.7 million charge for FAS 123R share-based payments. This compares to net income of $23.4 million, or $0.23 per diluted share, in the year-ago third quarter period, which did not include any stock option expense.

Sega Headline News

SEGA Acquires Notable San Francisco-Based Developer

SEGA Holdings U.S.A. Inc. has acquired acclaimed developer Secret Level Inc. to establish new internal development arm in North America. Founded in 1999 and headed by Jeremy Gordon, San Francisco-based Secret Level is a leading videogame developer well-known in the industry for developing cutting-edge next-generation technology.

The Secret Level, Inc. development studio will continue to operate out of its current office in San Francisco.

Online Headline News

SEGA Enters China Market for Online Game Business

SEGA Corp. has announced plans to enter the Chinese market for online gaming. In preparation for full-scale business operations in China, the company has established a branch office in Shanghai -- SEGA (Shanghai) Software Co. SEGA views the Chinese a strategic market for growth in multiplayer online gaming market with more than 10 million online gamers. The company plans to establish the regional business through its local branch offices, with content designed to appeal to market-specific tastes and demand.

Technology Headline News

Sega Developing Advanced Mouth Movements Technology

Sega has announced its development of new software for future use in games that will allow for more realistic mouth movements with character voices. Magical VEngine form these movements by comparing vowels and consonants sounds against each other then use the data to create more natural facial movements in realtime. In addition, the software will analyze voice actors' speech automatically choosing the proper facial animations, thus expressing more accurate moods. Sega will unveil the technology at the Tokyo Institute of Technology at the end of the month.

Sega Headline News

SEGA Bringing Astro Boy to PS2 and GBA

SEGA of America, Inc. will partner with Sony Pictures Consumer Products to bring Tezuka Productions' legendary Japanese comic ASTRO BOY to life on PlayStation 2 and Game Boy Advance. ASTRO BOY, created by Osamu Tezuka in 1951, is one of the most recognized characters in Japanese animation and premiered in the U.S. recently as a brand-new animated series on Kids' WB!

Sega Headline News

Sega Posts $169M Loss In First Half, Cuts Price Of Dreamcast Console

An AP Newswire brief stated that Sega Corp. has reported a $169 million loss for the first fiscal half, largely because the declining value of its investments more than offset the improvement in its video-game business. Sega, which earlier in 2001 abandoned production of its Dreamcast game system, has also announced another reduction in price for the discontinued console. The Dreamcast system, which originally retailed for $199, will now be available for $49.99. Sega hopes the drastically reduced price will move the remaining 270,000 units out of stores by the end of the holiday season.

Sega Headline News

Sega And THQ Announce Multi-Title Co-Publishing Agreement

THQ Inc. and Sega Corporation have entered into an exclusive, multi-title co-publishing agreement under which THQ will co-publish 16 Game Boy Advance titles featuring Sega brands in North America through 2003. The launch will begin with six titles released through March 2002. The agreement provides Sega with greater exposure on the Game Boy Advance platform as it transitions exclusively to software publishing and provides THQ with content to help solidify its position as a leading independent Game Boy Advance publisher.

Sega Headline News

Sega Announces New Marketing Divisions, New Group Marketing Director

As part of the company's transition from video game hardware manufacturer to platform-agnostic third party publisher, Sega of America is expanding its marketing organization into two focused divisions -- sports and entertainment properties. Sega will also begin hiring personnel immediately into the expanded marketing organization. To this end, Sega announced the addition of Mike Fischer to the Sega marketing team as group director of product marketing for the entertainment division. Fischer brings more than eleven years of experience in video game marketing to Sega.

Sega Headline News

Sega Gains Marketing Veteran

Sega of America has appointed Joseph Culley as vice president of marketing. Culley will help steer marketing, advertising and promotional campaigns for Sega Dreamcast and SegaNet. A brand-building veteran with most recently Levi Strauss & Co, Culley has 14 years experience in consumer marketing, business development and brand positioning. As vice president of marketing, Culley will oversee Sega's brand strategy and marketing programs, including positioning, advertising, corporate identity and channel marketing.

Sega Headline News

LucasArts Brings Their Far, Far Away Galaxy To Dreamcast

Sega of America announced that LucasArts Entertainment Company LLC has

become a new third party publisher for the Sega Dreamcast. Scheduled to

ship Spring 2000, STAR WARS: EPISODE I RACER will be the first LucasArts

title to hit Dreamcast. LucasArts is committed to providing additional

titles in the future, adding to Sega's long list of third party publishers

and developers for Sega Dreamcast. Taking advantage of Dreamcast's Internet

capabilities, STAR WARS: EPISODE I RACER will allow gamers to post high

Mattel Headline News

Stolar Shines As New Mattel Interactive Pres

BERNARD STOLAR was named president of MATTEL INTERACTIVE, the division that

includes The Learning Company and other software and high-tech products.

Stolar joins Mattel from Sega where he helped engineer the launch of the

Sega Dreamcast video game console in the United States. At Mattel, he will

try to mend the ailing Learning Company division, whose unexpected $105

million loss in the third quarter shocked investors and diminished Mattel's

Sega Headline News

Dreamcast goes Platinum

Sega Dreamcast, the most advanced videogame system to date, has gone platinum.Sega of America, Inc. announced that the 128-bit, Internet-ready videogamesystem has sold one million units in North America since its launch onSeptember9, 1999. This milestone came six weeks ahead of corporate predictions andbeforethe after-Thanksgiving holiday shopping frenzy. The platinum mark forDreamcast has broken sales records by other high-profile consumer andelectronic products.

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