Trevor Lai and ‘Super BOOMi’ Taking China by Storm
Suzhou’s Up Studios founder is masterminding an IP empire, with his latest series debut racking up over 300 million views on Tencent Video.
Suzhou’s Up Studios founder is masterminding an IP empire, with his latest series debut racking up over 300 million views on Tencent Video.
Chinese tech and media giant Tencent teams with one of China's leading original IP studios to produce of a new CG-animated series based on the hit character BOOMi.
Annecy 2017 plans a special focus on China - will the nation’s burgeoning animation industry seize the opportunity?