The Mill Helps VCCP Show Off Hyundai’s Range of Cars
With the help of The Mill, VCCP developed a strong, simple strategy to show off Hyundais broad range of cars: a car first, a badge second. The campaign comprises seven executions, each showcasing a different car and a different brand message. The cars zip around abstract black-and-white landscapes until it is revealed, through large scale camera zoom-outs, that the cars are in fact tackling terrain provided by giant type spelling out brand messages.