New York-based animation studio specializing in commercial production is to be re-branded as Aardman Nathan Love.
Bristol-based stop-motion animation studio Aardman has announced that the company has acquired a majority share in renowned New York-based animation studio Nathan Love. The new company, to be re-branded Aardman Nathan Love, is a ground-breaking venture for the studio, signalling its first permanent production facility outside the U.K. and further establishes the company’s commitment to its advertising business. Nathan Love, founded by Joe Burrascano in 2007, is one of the most respected animation production houses in New York.
“We’re so excited to welcome Nathan Love to the Aardman family,” said Aardman co-founder and executive chairman David Sproxton in making the announcement. “Teaming up with an existing company gives us the opportunity to hit the ground running and a solid base from which to grow. This venture is not about sending work back to Bristol. It’s about building a new business in New York for American agencies and we feel we can do this more effectively by being there. Aardman’s vision is to be the most inspirational animation company in the World, in the eyes of its talent, partners and audiences, for generations to come. Aardman Nathan Love will allow us to expand this vision in the U.S.”
“Joe Burrascano and the team at Nathan Love bring a tremendous amount of new and exciting energy to the table,” said Heather Wright, executive producer of partner content at Aardman, on the decision to partner with Nathan Love. “They share our love of great craft, with a strong focus on character and storytelling, so our relationship is one of mutual respect. As the worlds of advertising and content become increasingly intertwined, this partnership gives us the opportunity to develop longer format and interactive projects in the U.S.”
“We couldn’t be more thrilled about joining the Aardman family,” Burrascano said. “The partnership feels very natural, our values and philosophy are closely aligned, and the potential for what we can do together is incredibly inspiring. We hope agencies and clients will feel the same way, and that in working with us they will have access to a unique wealth of talent and storytelling experience.”
Aardman Nathan Love produces advertising for a number of high profile clients and brands including Kellogg’s, Kraft, Pepsi, NBC Universal and Nickelodeon.
David Sproxton, Heather Wright and Joe Burrascano will be presenting “Creativity for the Heart and Soul” at ADWEEK at 4pm on Wednesday, September 30th at the Liberty Theatre in New York.
Source: Aardman
Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.
