AtomFilms has signed a deal with Century Theatres to screen six short films before each feature showing at the newly opened CineArts 6 in Evanston, Illinois. This move is part of Atom's plan to spur other theater chains to start screening shorts. The screenings also provide eligibility for the short subjects to be nominated for the Oscar, which could gain even more exposure for Atom and its film library. Harry Warren, AtomFilms' VP of broadcast and theatrical distribution, said, "AtomFilms strives to provide the best exposure for its talented filmmakers. Placing Atom shorts in front of features rejuvenates this once popular outlet for short films, returning this art to new audiences."
Rick DeMott
Animation World Network
Creator of Rick's Flicks Picks
