A free program of 55 pieces, selected by the Tribeca Film Festival, Veer VR and Positron, including 23 in the Development Showcase, will be open to VR users through the Museum of Other Realities.
As part of Marché du Film Online, now running through June 26, the Cannes Festival’s XR program, Cannes XR Virtual, dedicated to immersive technology projects, opens its virtual doors tomorrow, June 24, running through June 26. The digital event will bring together XR artists, traditional filmmakers, tech companies, indie producers and investors for series of galleries, presentations and screenings.
For the event, Marché du Film - Festival de Cannes is teaming up with major players from the immersive industry:
- The MOR (Museum of Other Realities) will provide its entire virtual art gallery for the whole Cannes XR Virtual program.
- Tribeca Film Festival will present a selection of interactive works including six world, international, European or online premieres.
- VeeR VR and Positron will present a selection of XR and 360° pieces with two prizes for the winner.
- Kaléidoscope teams up with Cannes XR to promote works in development.
Cannes XR Virtual’s objective is to allow artists and producers in the XR industry to continue developing their projects despite the challenges presented by the COVID-19 pandemic. More than 55 XR projects in development and world preview will be showcased, selected for inclusion by the Tribeca Film Festival, VeeR VR and Positron. Two prizes will be handed out by a jury of professionals in the MOR on June 26th at 9pm: the VeeR Future Award and the Positron Visionary Award.
According to Jérôme Paillard, executive director of the Marché du Film, “During this very peculiar time, the Marché du Film is more than determined to highlight the XR industry and to foster links between artists and potential investors to support creation in all its richness and diversity. We are very proud to partner with these leading partners in the XR sector.”
The event will also include The Tribeca Virtual Arcade – Sponsored by AT&T, the Cannes XR Development Showcase, and a program of more than 45 conferences, including pitching sessions, keynotes and panels. Artists and inspiring personalities will share their ideas and experience concerning the virtual reality market and its impact on the global film industry. Click here for the complete program calendar.
One program highlight just announced is Baobab Studios’ presentation of their next VR project, Baba Yaga. They’ll share a sneak peek of the new interactive experience they just announced on June 4, starring Daisy Ridley (Star Wars sequel trilogy); a live moderated discussion and Q&A is scheduled with Director Eric Darnell, Head of Content Kane Lee, Art Director Glenn Hernandez, and Lead Animator Ken Fountain. Carolyn Giardina from The Hollywood Reporter will moderate. The panel will take place Thursday, June 25th from 1-2pm PST/10-11pm CET.
An opening night virtual concert has also been planned; Miro Shot will present, in collaboration with Overview Ark and New-York DJ, Neil Armstrong, an outstanding virtual concert reflecting the innovative spirit desired by Cannes XR and Tribeca. A unique event that will allow visitors to virtually meet, network or simply have fun.
Source: Cannes XR Virtual
Dan Sarto is Publisher and Editor-in-Chief of Animation World Network.
