Chaos Group to showcase new V-Ray virtual reality integration at the 2014 AIA National Convention.
Los Angeles -- V-Ray sets the standard for architectural rendering. Chaos Group continues this tradition by announcing a new strategic partnership and discussing recent advances in rendering technology. At the 2014 American Institute of Architects Convention (AIA) in Chicago, Chaos Group will demonstrate where architectural design, visualization, and virtual reality converge.
Chaos Group technology partner and virtual reality pioneer, Nurulize, will offer an exclusive preview of AtomView, which connects V-Ray rendering with the Oculus Rift. For the first time, AtomView will allow designers to accurately visualize and explore their designs in a fully immersive, photorealistic environment. Visit booth #3054 to experience AtomView for yourself.
In addition, representatives from leading design firms BIG (Bjarke Ingels Group), Gensler, and studioJDK will be on hand to demonstrate their V-Ray rendering workflows. Alessandro Ronfini from BIG will discuss his visualization process for major international projects, including Denmark’s Lego House and West 57th Street in NYC. Artists and designers from Gensler will share their techniques using V-Ray for Rhino and V-Ray for 3ds Max on Pittsburgh’s The Tower and PNC Plaza and Chicago’s Genevieve and Wayne Gratz Center. Jeremy Kay of studioJDK will offer an innovative approach to non-photorealistic rendering, pairing V-Ray and SketchUp.
“We understand that rendering is a vital part of the design process, and we work closely with architects and visualization artists to build the exact tools they need to communicate their designs from concept to final presentation,” said Lon Grohs, Chief Commercial Officer at Chaos Group. “Having several trained architects on our team helps us design features that make a difference. That’s one reason why we’ve partnered with Nurulize to take architectural visualization to a new level.”
For a complete presentation schedule, visit Chaos Group’s Events page.
Source: Chaos Group
Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.
