Digital Anarchy’s Popular Photoshop Blue/Greenscreen Masking Software Gets Long Awaited 64-bit Update
Exciting Update for Primatte Chromakey Plugin in Adobe Photoshop CS5 and 64-bit Native Operation
Press Release from Digital Anarchy
Digital Anarchy’s Popular Photoshop Blue/Greenscreen Masking Software Gets Long Awaited 64-bit Update
San Francisco — July 22, 2010 — Digital Anarchy today announced a 64-bit release to their award winning, best-of-breed Primatte Chromakey plugin. Primatte 3.5 adds compatibility for Adobe Photoshop CS5 and 64-bit operation on Mac, Windows and Vista systems. Primatte Chromakey is the blue/greenscreen solution for photography, bringing the power of high-end Film/TV technology to Photoshop. The version 3.5 update also provides an improved interface for easier workflow, and adds behind-the-scenes improvements like background rendering to make Primatte faster and more responsive.
"I have been using Primatte since 2005 because the software allows me to be more creative and think differently. I produce stock images that are represented by Getty Images Worldwide, and Primatte allows me the capability to seamlessly composite my various elements (persons and objects) with amazing precision. My concern has always been about preserving fine hair detail as well as transparency of objects. Primatte preserves all that I need to include in my composites, producing a seamless and believable end result. It's a very powerful tool and I feel it belongs in every photographer's arsenal," said photographer, educator and speaker Joe Drivas, of www.joedrivas.com.
Primatte Chromakey removes a blue/green background from a still image or footage, leaving the subject against a transparent background with any color cast removed. Primatte 3.5 excels in preserving important, difficult details like wisps of hair, translucent glass and mesh fabrics. This makes it easy to convincingly place the subject on a custom background, then substitute that background as needed. Primatte’s new 64-bit speed takes advantage of Photoshop Action and Batch functionality to process large groups of images, providing photographers who shoot school, sports, or event photography with a powerful addition to their workflow.
"The 64-bit update to Primatte is the first step in rewriting Primatte to take advantage of new technologies," said Jim Tierney, President of Digital Anarchy. "64-bit and other enhancements coming out in the next few months will prove once again that Primatte is the most powerful green screen software available. We've improved the speed and further enhanced the workflow, but Primatte 3.5 is just the beginning. Look for additional big changes in the coming months."
Pricing and Availability
Primatte Chromakey 3.5 for Photoshop is regularly priced at $299 USD, but will have an introductory sale of $199 until August 31, 2010. Primatte 3.5 runs in Adobe Photoshop 7.0–CS5 and Photoshop Elements 6.0–9.0. The plugin runs on Macintosh 10.4–10.6, Windows XP–7 and Vista systems. Demo filters and samples are available at www.digitalanarchy.com.
Current owners of Primatte 3.0 can update for $129 USD, on sale for $99 until August 31, 2010. Customers should contact Digital Anarchy with any update questions.
About Digital Anarchy
Digital Anarchy is a privately owned company operating out of San Francisco, Calif., that creates high-quality creative software for broadcast designers, 2D animators and professional photographers. These tools solve a wide range of design issues, from skin smoothing software to masking out bluescreens for commercial still photography. Digital Anarchy products work in conjunction with host applications from companies like Adobe and Apple. For more information, please see the company’s website at www.digitalanarchy.com
