The Harvey Entertainment Company and PG Capital, an apparel industry
investment company, have finalized a joint venture for a new apparel
company, Harvey Fashion LLC. The new company will be responsible for
manufacturing, selling and marketing a complete apparel collection, based
on the popular Harvey Classic Character library. Paul Guez will serve as
chairman of the board and CEO. The creation of Harvey Fashion LLC replaces
and extends the scope of an earlier Harvey apparel venture planned with
Guez and Azteca Productions Int'l. However, Harvey Fashions LLC may work
with Azteca, utilizing their manufacturing facilities. The first product
shipments are expected to arrive at retailers for the fall selling season.
Guez is a 30-year veteran of the apparel trade and a 50% owner of one of
Los Angeles' largest garment manufacturers. His present company has offices
and manufacturing facilities in both Los Angeles and Mexico and employs
about 5,000 workers. Also joining Harvey Fashions LLC is Patrick Guetta and
Tony Guetta, who have been in the merchandising industry, including Disney
and Warner Bros., for the past 12 years. The new venture will initially
focus on infant and children's apparel, selling to mass merchants as well
as specialty stores.
Rick DeMott
Animation World Network
Creator of Rick's Flicks Picks
