International creative animation & design studio LOBO/Vetor Zero animates new Coca-Cola holiday campaign, ‘Christmas Rules.’
NEW YORK -- International creative animation/design studio LOBO recently collaborated with Coca-Cola for their 25th anniversary celebration, bringing back the iconic Coca-Cola Polar Bears for the company’s latest Christmas campaign.
Classic Holiday situations inspire the new campaign called “Christmas Rules,” by agency DAVID São Paulo. The spot reminds us that everyone has a special role at the Christmas table, even if away from home. In this family there’s always room for one more. Now it’s the bear family’s turn to celebrate in great Xmas style -- the decorated tree, the supper arrangements, the welcoming of guests and the selfie around the table:
The short film, including a 3D version of the tale, was produced by Brazilian studio Vetor Zero. The new short film is also a sequel to the previous campaign, in which human families revealed positive values behind household rules, looking closely at the role of care in family relations.
“We’re bringing back the Coca-Cola Bears to talk about ‘Christmas Rules,’ which is a follow-up campaign to our ‘Household Rules’ campaign from earlier this year,” says Rafael Donato, creative VP at DAVID SP. “In order to capture these spontaneous moments, our production team spent the week at the North Pole with this beloved family. It was pretty cold up there, but the Bears made us feel right at home.”
Source: LOBO
Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.
