Animax Interactive, a new digital animation studio, has launched their Website which features samples of the companys brand of "advertainment," including animated shorts featuring celebrity voiceovers that demonstrate and explain Animax Interactives business model. The company develops and produces entertainment for existing brands using both digital and traditional animation. Animax Interactives creative director Dave Thomas began his career at McCann-Erickson as a lead copywriter before joining SCTV as a writer and performer, where he developed a host of characters including famous Canadian beer-lovers Bob & Doug McKenzie, who are some featured animated characters on the Animax Website.
