Former Disney Consumer Products veteran to licensing strategy for Singapore-based CG animation studio’s lead properties, including ‘Insectibles,’ ‘Oddbods’ and ‘Rob the Robot.’
One Animation’s ‘Oddbods.’
Singapore-based animation studio One Animation announced that it has recruited Rose Ng as VP of Licensing for Asia Pacific to lead the burgeoning consumer product licensing arm of its business in the region.
Ng will propel One Animation’s licensing strategy for its lead properties, which includes Insectibles, Oddbods and Rob the Robot. The studio’s series have enjoyed accelerated global success during the last 12 months, resulting in a push to extend the range of products beyond TV animation to include merchandise aimed at the kids’ and pre/early teen markets.
Rose Ng
The first deal announcements for Asia Pacific are expected in the first quarter of 2016, demonstrating the international reach and appeal of One Animation’s characters and storytelling, particularly from comedy sketch show Oddbods.
Bringing more than two decades of consumer products experience to her new role at One Animation, Ng previously served as senior vice president at Li & Fung Company, managing over 100 licenses with thousands of shops throughout the Asia-Pacific region. Additionally, Rose spent 15 years with The Consumer Products Division at The Walt Disney Company, where she opened up the China office, generating multi-million-dollar sales to become one of Disney’s most profitable offices worldwide.
“To have secured one of the most motivated and well connected people in the business to lead our licensing team, is a major coup for One Animation,” commented One Animation CEO Sashim Parmanand. “Rose has the depth of expertise and knowledge to really expand this part of our offer, in line with the development strategy we are pursuing and the timelines we want to achieve.”
“Asia Pacific remains the leading global growth region for consumer product licensing so the potential for One Animation in this area is strong,” Ng commented. “Of course it also means there are challenges ahead to compete with international and local Asian brands. But the attraction of One Animation, for me, is its dynamic creativity and international culture which lends itself so well to creating highly marketable properties and interesting content for all ages.
“From the moment I met the team, the passion and hard work from everyone was clear to see. Having worked with already established and globally recognized brands to be at the start of something that could potentially be huge is a massive incentive to me. Our job now is to find the right partners to help make this happen and to share the success.”
Source: One Animation
Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.
