Press Release by Twentieth Century Fox
Los Angeles, CA (August 17, 2009) – Twentieth Century Fox announced today added information about its global, history-making AVATAR DAY event on August 21. The world will get its first look at director James Cameron’s motion picture epic AVATAR. In this unprecedented experience, the studio and Cameron debut the film’s trailer everywhere, while select cinemas and IMAX theaters will screen select scenes in 3-D, prepared by the renowned filmmaker.
The worldwide trailer launch will be presented in all formats, including IMAX 3-D, IMAX 2-D, digital 3-D, digital 2-D, and 35mm 2-D. The trailer will also be available online.
The extended look at AVATAR will unspool for two showings only on the evening of August 21. The U.S. showings will be in select IMAX3-D theaters, and international unveilings will be in select digital 3-D and IMAX 3-D theaters. Information on reserving tickets for these very limited showings will be available beginning August 17, 3:00pm EDT (noon PDT), at avatarmovie.com/.
In addition on the 21st, Fox will take the wraps off its special “3-D”/lenticular one-sheet posters for the film, Ubisoft will unveil the trailer for their videogame /James Cameron’s Avatar: The Game/ and Mattel will reveal the action figures for the film’s Avatar and alien Na’vi characters.
AVATAR takes us to a spectacular new world beyond our imagination, where a reluctant hero embarks on a journey of redemption, discovery and un-expected love, as he leads a heroic battle to save a civilization. The film was first conceived by Cameron 14 years ago, when the means to realize his vision did not yet exist. Now, after four years of actual production work, AVATAR delivers a fully immersive cinematic experience of a new kind, where the revolutionary technology invented to make the film, disappears into the emotion of the characters and the sweep of the story.
AVATAR opens in theaters everywhere December 18, 2009.
About Fox Filmed Entertainment:
One of the world’s largest producers and distributors of motion pictures, Fox Filmed Entertainment produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of FFE: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, and Twentieth Century Fox Animation.
