The family-owned, eco-conscious company has launched its first brand awareness promotion, which illustrates a sustainable future for coffee lovers.
Can a sip of coffee spark progress? It can, according to the responsibly-sourced coffee brand San Francisco Bay Coffee, which has teamed with the media agency Cutwater to launch the “One Small Sip For a Better Tomorrow” brand platform and integrated campaign.
Anchored by a series of animated films, the campaign will run throughout paid and owned channels. The spots embrace playful, vibrant animation and highlight the brand’s certified commercially compostable OneCUP coffee pods. The imagery shows coffee lovers facing floods of plastic pods coming from their coffee mugs at home, the office, the road, and more.
Check out the brand anthem film now:
“San Francisco Bay Coffee is proudly farm-to-mug, and we encourage coffee enthusiasts everywhere to make a difference in the world before they even leave the house by choosing our OneCUP coffee pods,” added San Francisco Bay Coffee Director of Marketing Jennifer Greenberg. “This effort signals our very first ad campaign, a big moment in our brand evolution. In partnership with Cutwater, we developed a vast content library to help drive brand awareness and share our ongoing mission to provide great tasting coffee while also maintaining a focus on sustainability.”
Check out the short Earth now:
“San Francisco Bay Coffee is the David in a category of Goliaths, yet they hold more true to values and practices we all want from our coffee brands,” explained Cutwater Founder and COO Chuck McBride. “In addition to great tasting coffee, they innovate toward a better tomorrow. So, if we want to make these great leaps of change, all it now takes is one small sip. We chose animation because the story needed a special way to help people understand the benefits of compostable pods in a not too serious way.”
Check out the short Office now:
The pieces were directed by duo Remus & Kiki. Music, sound design, and audio post were created by Antfood. Production and animation were spearheaded by Psyop and Wizz, with animation by Roman Guillanton, Rénalya Mirande-Ney, and Kaycee Nwakudu.
San Francisco Bay Coffee products are available for purchase online.
Source: Cutwater
Journalist, antique shop owner, aspiring gemologist—L'Wren brings a diverse perspective to animation, where every frame reflects her varied passions.
