In celebration of the 5th annual ‘Star Trek Day,’ franchise launches global campaign aimed at giving back; pop-up fan activations set for Chicago, Vancouver, and Berlin and select ‘Star Trek’ episodes stream free September 7-13 across Paramount+ platforms.
Star Trek debuted on television September 8, 1966, and along with the show’s creator Gene Roddenberry, introduced audiences to a world that championed diversity, inclusion, acceptance, and hope. 58 years later, Star Trek commemorates this day and the franchise’s legacy with the fifth annual “Star Trek Day,” providing fans a way to enjoy and celebrate all things Star Trek.
This year, Star Trek has partnered with three worldwide nonprofits that embody the values of the franchise, including Code.org, giving every K-12 student a chance to learn computer science; DoSomething.org, helping young people learn to change the world; and Outright International, advocating for LGBTIQ inclusion and equality globally.
The “Take the Chair” campaign invites fans to set a course for the future as if in the iconic U.S.S. Enterprise captain’s chair. Fans worldwide can engage through a digital experience on StarTrek.com with 25% of September U.S. product sales from select items on the official “Star Trek” benefiting these three nonprofits.
Various pop-up events will let fans celebrate “Star Trek Day,” including the Taste of Chicago located in Chicago, Ill. Throughout the weekend of September 6 the event will feature the U.S.S. Enterprise captain’s chair. Additional September 8 activations in Berlin, Germany, at the ALEXA Mall and in Vancouver, British Columbia, at the Richmond Centre, will feature a modern architectural interpretation of the captain’s chair crafted from sustainable materials. At all activations, fans can “Take the Chair,” capture a photo, obtain a personalized mission, and receive a limited-edition enamel pin.
In honor of “Star Trek Day,” from September 7-13 Paramount+ partner platforms (Amazon, Apple, Roku), Paramount+’s Official YouTube page, Pluto TV, and Paramount+ free content hub (U.S. only), will offer free viewing of the following episodes:
- Star Trek: The Original Series, “The Cage”
- Star Trek: The Next Generation, “Encounter at Farpoint Part I & II”
- Star Trek: Voyager, “Caretaker Part I & II”
- Star Trek: Deep Space Nine, “The Emissary Part I & II”
- Star Trek: Enterprise, “Broken Bow Part I & II”
- Star Trek: The Animated Series, “Beyond the Farthest Star”
- Star Trek: Strange New Worlds, “Strange New Worlds”
- Star Trek: Lower Decks, “Second Contact”
- Star Trek: Discovery, “The Vulcan Hello”
- Star Trek: Picard, “Remembrance”
- Star Trek: Short Treks – “The Girl Who Made the Stars,” “The Trouble with Edward,” “Ask Not,” “Runaway” and “Ephraim and Dot”
More information on “Star Trek Day” programming and initiatives is available here.
Source: CBS Studios