Taiwan Studio’s ‘Pigsy’ Wins First ATF Animation Pitch

Concept from studio2 Animation Lab comes out on top of competition, which had 61 entrants from across Asia.

SINGAPORE -- Reed Exhibitions and global partner Green Gold Animation announced studio2 Animation Lab as the winner of the first-ever Asia TV Forum & Market Animation Pitch.

Grace Chuang and Chiu Li Wei from studio2 Animation Lab receive their prize as winners of the Asia TV Forum & Market’s first Animation Pitch project from Rajiv Chilaka, founder and CEO of Green Gold Animation.

The animation concept, titled The Western Journey of Pigsy, wowed the on-stage jury for its creativity and strong appeal to children. The line-up of judges, which comprises some of the biggest names in kids’ animation and entertainment, also saw strong potential for the concept to be exported and extended to a series.

Targeted at creators and producers of innovative concepts for new and original kids’ animation, ATF Animation Pitch is aimed at facilitating the exchange of ideas and talent between leading international television, distribution and Asian-based producers. In total, 61 entries were received from all over Asia.

“I am thrilled and excited to be named the winner of the inaugural ATF Animation Pitch. We had a unique concept and we felt that it allows viewers to experience the Journey in the West story in a contemporary way. Moving forward, we will work towards developing the script for the concept,” said Chiu Li Wei, director, studio2 Animation Lab.

Chiu Li Wei and Grace Chuang from studio2 Animation Lab received a $19,000 prize from Green Gold Animation. This includes a $2,500 cash award, and a consultancy package worth $16,500 that is tailor-made for them to further develop the winning animation, making it ready to pitch to broadcasters.

ATF is part of the Singapore Media Festival.