San Francisco-based WILD BRAIN, INC. has launched its first of a multi-spot animated campaign for Kentucky Fried Chicken (KFC) restaurants. The Young & Rubicam campaign, which combines 2D and 3D animation with live-action, introduces The Colonel, KFCs new animated spokesperson, new KFC products and a new overall look for the fast food company. The first spot, Popcorn Chicken, directed by Robin Steele, unveils KFCs new modern image, complete with a rapping, dancing spokes character, a redesigned version of the companys legendary founder, Colonel Sanders, now voiced by actor Randy Quaid.
