Visual effects house Zoic Studios morphs a seemingly ordinary lunch date into an explosive entrance in the surprisingly full-throttle 30-second “Arrival” for Scion.
Culver City-based visual effects house Zoic Studios morphs a seemingly ordinary lunch date into an explosive entrance in the surprisingly full-throttle 30-second “Arrival” for Scion out of agency Attik, San Francisco.
The spot features the slick new 2014 Scion FR-S adeptly racing through winding roads, coming to a stop beside an outdoor café. As a young couple casually exits the car, a massive explosion ignites in their wake, leaving them nonplussed as they continue forward to meet their gaping friends.
To craft the effects, the Zoic team utilized Autodesk Flame to composite the elements along with Maxon Cinema 4D for graphics work. Additionally, some CG reskin of the vehicle was used for explosion reflections.
Source: Zoic Studios
Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.
