Renegade Animation, Fitzroy Media Plan Animated Heathcliff Interstitials
Street-smart feline Heathcliff is about to make a comeback as media property development company Fitzroy Media (FRM) has tapped Renegade Animation to produce a series of new projects featuring the mischievous cat.
This month, Renegade will begin production of 50 two-minute animated interstitials. Animation director Darrell Van Citters, who leads Renegade's creative team, will develop an updated look for the new animation. Targeting an adult and tween audience, the new Heathcliff will focus on comedy set against a hip, club-music sound.