Sony's Beyond Sports, ESPN Team for NBA Real-time Animated Altcast
The Disney-themed Christmas Day program continued the 2024 sports production trend of building immersive viewing events to enhance fan engagement and attract new audiences.
The Disney-themed Christmas Day program continued the 2024 sports production trend of building immersive viewing events to enhance fan engagement and attract new audiences.
Cricket, Remy, and other show characters will join ESPN, Disney Branded Television, and the NHL for a live, animated game telecast of the Pittsburgh Penguins vs. Boston Bruins that will feature real-time technology recreating the action on the ice with series’ characters skating alongside animated versions of the players; telecast coming March 9.
Watch the NFL’s Falcons and Jaguars’ Week 4 matchup in Andy’s room, which will host an animated replica of on-the-field gameplay delivered by state-of-the-art tracking technology; game and alternate digital telecast set for October 1 on Disney+, ESPN+ and mobile with NFL+.