Troika Design Group recently wrapped a rebrand and the fall season promo campaign for ABC. The :60 and :30 spots features ABC network talent (including DESPERATE HOUSEWIVES, GREY'S ANATOMY, LOST and UGLY BETTY) set against CG, show-specific environments.
Interactive avatar community WeeWorld has entered into a strategic licensing agreement with FremantleMedia Enterprises (FME), the brand extension arm of FremantleMedia offering licensing, distribution and home entertainment.
FME will be working with their North American and United Kingdom licensing network to develop new licensing products to support the WeeWorld brand and its avatar, the WeeMee.
Animation and mixed-media studio th1ng has created a series of six second spots for Toshiba aired on Eurosport, mainland Europe, this month.
The spots, directed by th1ng's Alon Ziv, were commissioned by Grey London to help Toshiba promote its brand during the Tour de France, the world's most famous cycling race.
Entertainment media company Entertainment Rights' internationally successful pre-school series POSTMAN PAT has launched on China's national television network, China Central Television (CCTV). ER also announces a number of key international broadcast agreements for the brand new series -- POSTMAN PAT: SPECIAL DELIVERY SERVICE (SDS).
Intellectual property company Chorion is launching a new division that will specialize in building consumer and corporate brands through marketing and promotional partnerships that build on the unique personality of its classic and iconic characters.
Chorion Brand Partners will create strategic partnerships with third-party blue-chip organizations, enabling them to enhance their brand image through alignment with Chorion's iconic brands such as PADDINGTON BEAR, MR MEN & LITTLE MISS, NODDY and BEATRIX POTTER.
Big Tent Ent., the New York-based branded entertainment company, has been appointed the worldwide licensing agent of record for manga publisher and global pop culture brand TOKYOPOP.
Through the long-term agreement, Big Tent will represent the master brand as well as their sub-brands of highly popular manga publishing titles including PRINCESS AI, BIZENGHAST, I LUV HALLOWEEN, DRAMACON and VAN VON HUNTER.
To support its move in to supermarkets this spring, Britvic's drench water is launching a new TV and digital campaign on May 13, created by CHI & Partners, which builds on its positioning around mental hydration.
Instead of talking about its provenance (from Yorkshire) or purity (100 percent spring water), drench's message is focused on the benefits to mental performance of staying hydrated.
Marketing agency Pimento re-launches the Holiday Inn brand this week to an audience of more than 2,500 delegates at IHG's (InterContinental Hotel Group) Pan European conference at Farnborough 5, the new purpose build exhibition and conference venue at Farnborough International Airport in Hampshire.
The week-long series of conferences every April brings together owners and investors, general managers, sales and marketing executives and senior staff from IHG, its hotels and franchises at this IHG EMEA world event.
Troika Design Group recently completed groundbreaking work in assisting Starz Entertainment, with its recently announced Starz rebranding efforts.
First hired in May 2007 to establish the brand foundation, Troika was then tasked as the design and production company the following October to implement the creative vision of Starz's on-air component.
The new Starz Entertainment brand campaign focuses on the premium television network's Starz-branded channels and advanced services.
Brand New School, the bicoastal directing collective, announced the company signed Vadim Turchin as CG Supervisor for the New York office.
"I consider this to be a very significant and strategic hire for the company," says Executive Producer Danny Rosenbloom, Brand New School. "I have long admired and respected Vadim, and I can already see our CG department responding to the maturity, creativity and leadership he brings with him."
Under a new agreement, IMG will partner with EA Sports to license and market its brand in a variety of new product categories, which could include sports camps, gaming lounges, publishing products, performance apparel.
The companies announced the news today, meaning EA's lineup of games, including the MADDEN NFL franchise will have products tied to it in the near future.
EA Sports is the world's leading sports software brand, and IMG and its global network license and market in the world of sports and entertainment.
MGM Consumer Products has entered into new partnerships with New York-based licensing agency Brandgenuity and L.A.'s Jokar Prods. and is expanding a prior strategic relationship with L.A.'s Brand Sense Partners, reports KIDSCREEN. The reorganization will assign day-to-day management of MGM properties to Brandgenuity and Brand Sense under the supervision of MGM EVP Travis Rutherford and other executives.
Granada Ventures today announced a restructuring of their licensing group designed to maximize sales potential from the brand portfolio.
Brand Licensing - Europe's event for licensing and brand extension - has rebranded as Brand Licensing Europe.
The increased interest from European attendees in 2003 and 2004 convinced organizers Advanstar to launch the Hosted European Retailer Programme in 2005 and, over the last two years, the program has fully hosted 22 key European retail buyers from, for example, Carrefour, Auchan, Toys R Us Netherlands and Eroski.
Brand Licensing Europe takes place at the Grand Hall, Olympia. For more information, please visit www.brandlicensingexpo.com.
Disney/Pixar CARS took top honors as the 2006 Overall Best License of the Year at the Annual LIMA Gala and Awards Ceremony for the International Licensing Industry Merchandisers' Association (LIMA). The presentation, which recognizes the best and brightest programs and products in the worldwide licensing industry, was held at the Marriott Marquis, Times Square in New York.
DIC Ent. (DIC) has been named by HandMade Group as the exclusive worldwide licensing agent for the evergreen girl's property, ELOISE and all the ELOISE rights controlled by HandMade.
Dutch producer John De Mol is resurrecting the legendary British horror studio Hammer Film Prods. Mol's private equity company Cyrte Investments has bought the rights to the approximately 300 Hammer library titles for $50 million. Former Liberty Global execs Simon Oakes and Marc Schipper have been hired to run the new Hammer Studios.
DIC Ent. has formed a Global Brand Management division to create a dynamic synergy among the company's key divisions -- Television, Home Ent. and Consumer Products. Nancy Fowler, head of global Sales, will oversee Brand Management, as well as continue to head the domestic and international Consumer Products, Television, Home Ent. and Marketing divisions at DIC. Fowler reports to Jeffrey Edell, president of DIC.
TELETOON audiences are tuning into a brand new look on the 24-hour animation network. A comprehensive re-brand including the on-air identity, for both the TELETOON daytime programming block and The Detour on TELETOON, the interactive website teletoon.com, all marketing collateral and a new corporate identity was unleashed.
Peter Risafi has been upped to svp, brand marketing/exec creative director, for Comedy Central and will continue to be based at the company's headquarters in New York City. In his newly expanded role, Risafi will be responsible for all brand creative and strategic marketing, ensuring a consistent look and unified voice for the Comedy Central brand across all media and platforms. This includes consumer, ad trade and affiliate marketing; network brand strategy and creative positioning; its digital assets and all other ancillary businesses.
Novocom, a creative services agency specializing in the design and production of motion graphics for the global broadcasting industry, has completed a corporate restructuring, and will celebrate its 25th anniversary in conjunction with MIPCOM 2006.
Brand Licensing 2006 is Europe
DIC Ent. is unveiling a host of new licensing intitives for such brands as McDonalds, MADELINE, TROLLS and the new property, HORSELAND.
Entertainment Rights Plc. announced an agreement with Kidtoon Films which will see global brand SHE-RA, PRINCESS OF POWER appear in U.S. movie theatres, in the feature length animated movie SHE-RA, PRINCESS OF POWER, THE SECRET OF THE SWORD.
Dell has entered into a definitive agreement to acquire Alienware to further satisfy the growing number of consumers and businesses, including those used for gaming and multimedia digital content management. Terms of the planned purchase will not be disclosed.
