Tagged With: Creative

New York design studio hey! designed and produced the new ID campaign for the TNN networks' transformation from The Nashville Network to The National Network. All five of the 5-second IDs contain the tag line, "We've got pop!" "Each element in the series took a slightly different approach to defining what 'pop' is and how it looks, feels and sounds," said hey! creative director Josh Pelzek. "In three of the IDs, we interpreted 'pop' as an action - popcorn exploding like fireworks, a button popping off a large man's shirt and bubbles - which contain the TNN logo - popping in mid-air.

ATTIK, an all-media creative solutions company, has named Ian J. Cohen director of client services. In his new post, Cohen will oversee the management and development of current and potential clients. Cohen comes to ATTIK from New York-based Artustry Partnership, which he helped launch with commercial director Bob Giraldi and managing partner David Sklaver.

Creative Planet, Inc., the parent company of Animation World Network, has secured an additional US$38 million in new equity financing. The new funding will help drive its strategy to deliver technology solutions and resources for increased cost-efficiencies in the moving image production process.

Duck Soup Studios recently produced both the 3D animation and live-action for the 30-second Wal-Mart spot entitled "Sunny Skies." The mixed media spot features Wal-Mart´s friendly mascot, Smiley, who appears this time as the bright sun behind dark stormy clouds and then flies down to a Wal-Mart store to rollback prices once again. The animation was created by using Alias Wavefront´s Maya and was directed by Lane Nakamura with the live-action directed by Gale Tattersall and produced by Jon Derovan. Executive producer for the spot was Mark Medernach.

Animation World Network is excited to announce that it has been acquired by

Creative Planet (www.creativeplanet.com), a network of business-to-business

Web sites for creative professionals. Dan Sarto, COO and co-founder of AWN

said, "This transaction will afford AWN the opportunity to continue its

aggressive growth strategy and sustained position as the leading Internet

site for the animation profession." AWN brings to Creative Planet its vast