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Tagged With: marketing

People Headline News

Nickelodeon Names Sabrina Caluori Senior VP Brand and Content Strategy

Former HBO marketing executive will oversee the launches of all original shows and movies, brand strategy and execution, media buying and marketing analytics.

 

Kid’s Content CTV Channels Headline News

Digital Television Russia Taps VlogBox for New Kids’ Content OTT Channels

Video content distribution and monetization platform to develop seven CTV channels featuring popular children’s series including ‘Be-Be-Bears,’ ‘Fantasy Patrol, ‘Heroes of Envell,’ and ‘Cutie Cubies; the deal also includes Roku content management and distribution, PR, and marketing support.

STEAM Standards Headline News

STEAM Accreditation Program Launched for Toy Industry

The Toy Association and the Good Play Guide start program to evaluate and certify kids’ products based on ‘STEAM’ - Science, Technology, Engineering, Arts, and Math criteria; ‘STEAM Stamp of Approval’ can be used for product packaging as well as digital and traditional marketing platforms.

Commercials Headline News

Hornet Animates Century 21’s 50 Years of Business

Directorial team of Natalie Labarre and Yves Geleyn create 2D spots featuring voiceovers of real estate agents sharing real-time anecdotes; each short features a distinct color pallet to drive the narrative forward.

People Headline News

Genius Brands Adds Kerry Phelan to Manage Company Licensing and Merchandising

Consumer branding pro will lead global management of the company’s existing IP across licensing, merchandising, retail, and promotions; previously spearheaded successful licensing programs for major franchises including ‘Star Wars’ for Lucasfilm Ltd. and ‘The Hunger Games’ and ‘Twilight’ for Lionsgate.

Business Headline News

Saturday Animation to Develop ‘Chase and CATCH’ with Unreal Pipeline

Studio announces its first original animated action series for global distribution; CGI show being produced using DDEG’s proprietary real-time technology.

People Headline News

WildBrain CPLG Names Jasen Wright North America VP

In newly created role, veteran licensing executive will drive global expansion of entertainment brands and original IP including ‘Strawberry Shortcake,’ ‘Caillou,’ ‘Teletubbies,’ and ‘Chip & Potato.’

Boo! Headline News

‘Hotel Transylvania’ Theme Park Attraction Opens in Moscow

Dream Island Theme Park partnered with Sony on new attraction that offers visitors an authentic ‘scary’ experience worthy of the franchise; ‘Hotel Transylvania: Transformania,’ the film franchise’s final entry, hits theaters Summer 2021.

Animated TV Series Headline News

‘Piper’s Pony Tales’ Preschool Series Launching on YouTube

Epic Story Media teams up with Milkcow Media on an all-new stop-motion / CG show that illustrates the power of roleplay and imagination; in the series, Piper and her friends make up stories about their toy horses, that magically come to life.

Animated TV Series Headline News

Reimagined ‘Pinocchio and Friends’ CG Series Coming in 2021

From Italian animation pioneer Iginio Straffi, Pinocchio is transported to a contemporary world that combines old stories with traditional adventure and Italian locals, creating magic events that clash with modern everyday life.

People Headline News

Christine Noël Named EP of NFB’s French Program Animation Studio

Longtime National Film Board of Canada development and marketing officer brings vast industry and creative experience to role of helping guide current and future slate of projects.

Home for the Holidays! Headline News

‘The Jolliest Elf’: A New Holiday Tradition Coming to YouTube Thanksgiving Day

From Chad Eikhoff, director of ‘The Elf on the Shelf: An Elf's Story,’ with animation by Trick 3D, the new short/pilot features the North Pole’s creative inhabitants in a first-of-its-kind animated talent competition.

Awards Headline News

2020 CEE Animation Forum Announces Winners

28 animated projects in 4 categories were considered in the 2020 pitching event; ‘The Garden of Heart’ wins in animated shorts with a special mention to ‘The Pet Named Stress;’ ‘Igi’ wins in feature films, ‘No Happy Ever After’ takes the TV award.

Short Films ANIMATIONWorld

‘Stories to Obsess Over’: WebToon’s Live-Action Comic Promos

The one-minute, black and white spotsfeature well-known U.S. actors taking on comic character personas, monologuing lines from stories in a promotional tease.

Business Headline News

Boutique Live-Action and Post-Production Studio Destro Launches in Los Angeles

New studio, founded by veterans Drew Neujahr, Sean McAllen, and Shane McAllen, will focus on producing, directing and post, including mixed media and VFX. 

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